The project consists of a comprehensive communication campaign aimed at increasing civic awareness on the consequences of extremism and religious radicalism in Kosovo. The main activities (i.e. FDGs, open debates) located in the municipalities of Ferizaj, Vushtrri and Drenas, where a high number of fighters joined to fight for jihad in Syria and Iraq.
To affect Actions/Behaviors: Encourage target audiences to seek more information about the consequences of extremism and religious radicalism and proactively take preventive measures to prevent extremism in cooperation with relevant institutions and partners.
To affect Social Norms: Promote the prevention and report radicalisation amongst our target audiences, in all stages of the recruitment process. This includes preventing and reporting recruitment sites, identifying their goals, beliefs, means of persuasion, etc. Our campaign will also try to affect social norms so that our target audience talks to their peers about the great risks of becoming directly involved in terrorist activities.
Raise public awareness and knowledge about the consequences of radicalism and the importance of countering VE ideologies in both words and practice. In close collaboration with other teams, “Support the Promise” will offer audiences an opportunity to learn about extremism and religious radicalism, as well as voice their concerns and address the relevant questions in the post-campaign forums that we organise.